CAA-GBG Global Brand Management Group is a joint venture between Global Brands Group and Creative Artists Agency, creating the world’s largest licensing and brand management company.

We represent globally iconic brand properties and personalities, committed to creating brands that resonate in culture and lifestyles across multiple markets.

We are experts in creating lifestyle brands based on our strategic insight and understanding of the retail and e-commerce landscape.

We are committed to providing strategic brand expansions to reach consumers world-wide.

We provide exciting and seamless brand extensions for our clients to help them open new distribution, migrate to strategic categories and ultimately reach new customers around the world.

We build global businesses for our clients that deliver to their brand promise. We are driven by brand stewardship, design strategy and an unparalleled international network of business development.