CAA-GBG Global Brand Management Group is a joint venture between Global Brands Group and Creative Artists Agency, creating the world’s largest licensing and brand management company.
Our Clients
We represent globally iconic brand properties and personalities, committed to creating brands that resonate in culture and lifestyles across multiple markets.
Our Expertise
We are experts in creating lifestyle brands based on our strategic insight and understanding of the retail and e-commerce landscape.
Our Objective
We are committed to providing strategic brand expansions to reach consumers world-wide.
Our Offering
We provide exciting and seamless brand extensions for our clients to help them open new distribution, migrate to strategic categories and ultimately reach new customers around the world.
Our Difference
We build global businesses for our clients that deliver to their brand promise. We are driven by brand stewardship, design strategy and an unparalleled international network of business development.
We Work With Major Brands
We are honored to work with some of the best brands in the world and we use our years of experience to deliver globally award-winning strategic brand solutions. We have set the benchmark in our industry and redefinied expectations.
Celebrity & Lifestyle Brands
Celebrity, fashion and home brands covering fast fashion, lifestyle, sports, luxury and home
Corporate Brands
Brands from a range of sectors including fashion, auto, food, and beverage. Long-term properties with significant multi-territory awareness
Entertainment Brands
Movie, publishing, toy, and social media based brands, targeting the children’s, teen, and young adult markets
Our Reach
$12.4B
2016 Retail
Sales
$250m
Licensing
Revenues
600
Stand-Alone
Stores
100+ Countries
Selling
Our Products
60+
DTRS
25 Offices
In 21
Countries
We Are Committed to Our Clients and to Build Global Businesses that Deliver to Their Brand Promise
We Are Not Driven by Sales but by Brand Stewardship
Our Equity Is the Quality of Relationships We Build with Our Buyers and Our Clients