• We unlock
    brand potential
  • We are your
    brand extension x
    experience
    partner
  • We exist to
    make
    brands
    matter more
  • Our newest
    brand partner
    Our Approach

We create impactful strategies
that enhance brand equity and provide
growth opportunities
for our partners.

We connect brands to consumers
in innovative ways through

Unparalleled network

Pop cultural and market insights worldwide

Cutting edge creative & commercial concepts

CAA-GBG provides holistic brand and business
solutions
through four key service areas:

Licensing / Collabs

In today's brand environment, licensing is an important equity building opportunity with long-term revenue benefits. We create meaningful business growth through new brand extensions at retail based on our partners' desired outcomes.

Additionally, licensed collaborations create exciting marketing opportunities for brands with both current and new audiences. Our team is skilled at identifying collaborations that propel brand equity into consumers lives through desirable product narratives.

Partnerships / JVs

Our business development teams create bespoke solutions for brands seeking to leverage their brand equity - beyond licensing - including business structures such as equity deals and joint ventures. When appropriate, our business development specialists consider a variety of opportunities for brands seeking to leverage celebrity and influencer partnerships that maximize acceleration with key target audiences.

Experiential

From experiental retail and food concepts to integrated product programming - to ticketed branded events and exhibitions - consumer experiences are the new media model. We work with our retail and brand partners to provide insightful and timely concepts that reinforce brand aspiration and affinity in the everyday lives of their consumers.

Retail & Distribution

Our relationships at all levels of retail are second to none, enabling us to position brands in the right channels and execute a mix of direct to retail, shop in shop, franchise opportunities and standalone retail to ensure maximum impact and return for our partners.

We are front-runners of global growth for our clients when it comes to distribution. We employ smart territory-by-territory strategies to advance our clients' goals for brand perception as well as commercial success.