Our Services

Our Team

Our team consists of over 250 employees across multiple practices, including sales, strategy, account, design and retail experts.

Brand Studio

Strong brands meet a customer’s aspiration - with inspiration. Great design is our method and our mantra. Our design team has tremendous experience in all areas of brand development in the categories that count.

Brand Identity & Positioning:

  • Brand DNA
  • Naming & Logo Design
  • Identity Systems
  • Brand Guidelines

Brand Experience:

  • Packaging Design
  • Look Books
  • Product Design
  • Retail Design

Brand Strategy & Program Management

Our brand management team oversees the strategy execution, managing all aspects of product development, marketing, and distribution to ensure licensees remain aligned with brand goals.

Our team oversees all aspects of the program, ensuring consistency and success in delivering the consumer’s expectations and the client’s vision.

Brand Strategy:

  • Marketing Insight
  • Program Planning
  • Ongoing Refinement

Program Management:

  • Program Oversight
  • Licensee Coordination & Management
  • Marketing

Business Development

CAA Global Brands takes a very proactive approach to craft partnerships with companies that will ultimately maximize the potential opportunity for our clients at retail. All clients are unique entities with different needs and goals and our strong relationships across the board help to identify the best fit partner at the right margins.

  • Retail Relationships
  • Pitch Presentations
  • Deal Negotiations

BRAINTRUST CAA-GBG

Our global digital marketing and social media team is at the center of culture and creativity. Partnering with the the world's most innovative brands, people and institutions. BrainTrust CAA-GBG develops and executes data-driven strategies and campaigns that boost awareness, demand engagement and impact the bottom line.

  • DIGITAL MARKETING & SOCIAL MEDIA
  • INFLUENCER MARKETING
  • SOCIAL CONTENT PRODUCTION
  • DIGITALLY-ACTIVATED EVENTS

Legal & Finance

  • Invoice licensees for advance payments on new agreements
  • Create sales and royalty reporting forms that match requirements
  • Follow up with licensee for quarterly royalty reports
  • Reviews all reports for accuracy
  • Process all reports in database that audits each report against the contract requirements
  • Resolve any discrepancies
  • Invoice for royalty overages
  • Manage collections for all open payments