Home - CAA-GBG

Who we are

CAA-GBG is the world’s leading brand management agency formed through a joint venture with Creative Artists Agency and Global Brands Group. We partner with our clients to expand their intellectual property into new consumer product categories, experiences and territories. We work in a variety of business models including licensing, strategic partnerships and joint ventures.

News

Jaguar Land Rover, joins us at CAA-GBG

News

Playboy X God Selection

News

The Secretlab League of Legends Champions Collection

News

Pull&Bear X Sex Education

Case Study

Crayola x Asos

Crea cosmetics launched Crayola Beauty exclusively to ASOS in June 2018

Case Study

Coca-Cola x Peacebird

CAA-GBG worked with Coca-Cola to expand beyond its core category and engage with the world’s youth through fashion

Our culture

CAA-GBG is strengthened by our relationships and we are devoted to empowering members of our team at all levels to offer high quality, innovative service to our clients.

View our culture & teams

Services

Strategy

CAA-GBG relies on consumer and market insights to inform and guide our approach.

Services

Creative

Integral in every stage of a brand extension program, we transform ideas into tangible products and experiences.

Services

Brand Development

Our business development team has experience in prospecting and negotiating deals in every class of products worldwide.

Services

Retail Development

We work collaboratively with our partners to understand market white spaces and develop branded solutions.

Services

Brand Mangement

Brand Management organizes and manages the brand extension process from ideation to execution.

Services

Business Affairs and Finance

Our business affairs and finance teams leverage bespoke software for contract management & compliance.

Case Study

Fabletics

Created by US-based Techstyle Fashion Group, Fabletics operates a subscription model for a personalized sportswear shopping experience.

Case Study

Netflix x Pull&Bear

Pull & Bear launched with a limited edition collection in line with the Stranger Things Season 3 drop on Netflix

Our locations

CAA-GBG’s global reach is unique. No other agency is able to work in local markets with local partners and retailers in the way that we can.

See our locations

Get in touch

With 5 global hubs and 20 individual offices we work around the clock for our clients. Come say hi!

info@caaglobalbrands.com