Representing iconic brands and talent, CAA-GBG is helping to define and execute strategic growth initiatives across a broad spectrum of consumer products and experiences globally.
CAA-GBG is the world’s leading brand management agency formed through a joint venture with Creative Artists Agency and Global Brands Group. We partner with our clients to expand their intellectual property into new consumer product categories, experiences and territories. We work in a variety of business models including licensing, strategic partnerships and joint ventures.
Our teams leverage their deep commercial relationships and insights-based strategies to deliver award-winning branded programs for a broad spectrum of corporate, lifestyle, celebrity and character brands.
CAA-GBG adapts to our clients’ unique needs and implement bespoke management solutions on their behalf. We provide boutique attention and service to our clients through our extensive global presence, while affording them access to the resources of the industry’s most experienced brand extension agency.
With 5 global hubs and 20 individual offices we work around the clock for our clients. Come say hi!