Cross-functional teams allow CAA-GBG to adapt to our clients’ unique needs and implement bespoke management solutions for their business’.
CAA-GBG relies on consumer and market insights to inform and guide our approach. Our systematic planning allows us to bring the right products to the market at the right time. The strategy and insights team assists our colleagues in developing profitable, brand building programs.
Creative understands how to develop and execute effective programs that harness relevant market and consumer trends to ensure breakthrough products. We are an integrated design service that offers clients stand-out creative that delivers differentiation in the marketplace.
Our business development team has experience in prospecting and negotiating deals in every class of product in markets worldwide. CAA-GBG has the unique asset of local knowledge in more than twenty of the world’s largest economies.
Retail relationships are at the heart of our business. We work collaboratively with our partners to understand market white spaces and develop branded solutions that meet retailer and consumer needs around the world.
Brand Management oversees our clients’ entire program. The team organizes and manages the brand extension process from ideation to execution. They act as the liaison between the IP owner, license partner and retailer to maximize ROI for our clients.
Our business affairs and finance teams leverage bespoke software for contract management and compliance as well as financial forecasting and revenue collection. The system collects data that allow for SKU, Category, Retailer, Licensor, and Brand level analytics.
