Crea cosmetics launched Crayola Beauty exclusively to ASOS in June 2018. The innovative range includes 95 vegan and cruelty-free colourful shades. Crayola’s assortment features colour-changing lipsticks, eye palettes, bright highlighters, bold mascaras, and an artist-like brush kit, as well as the world’s first face crayon that can be used across eye, lip, and cheek.