Pull & Bear launched with a limited edition collection in line with the Stranger Things Season 3 drop on Netflix to build hype and allow the viewers to fully immerse themselves into all things “upside down”. The range featured 35 themed t-shirts and hoodies across both men’s and women’s – all 80s inspired.
Part of retail giant Inditex Group, Pull & Bear is a fast-fashion & accessories retailer with over 986 stores worldwide. CAA-GBG had insight into their new investment strategies within music, technology, video games and pop culture, making it a perfect fit for expanding Netflix’s international rollout needs. CAA-GBG negotiated and coordinated with senior Pull & Bear management to design a global campaign.
The Pull & Bear x Stranger Things collection launched in retail locations worldwide, creating unique, content-driven, instore and e-commerce experiences. This, in turn, boosted social media posts and marketing campaigns captured by influencers and fashion press alike.
